Brand Identity
Mission Statement
Vows transforms wedding RSVP management from a weeks-long administrative burden into a 60-second AI-powered experience that couples love and guests actually respond to.
Brand Values
We eliminate complexity from wedding planning through intelligent design and AI automation.
Couples trust us with their most important day. We deliver consistent, dependable results.
We leverage cutting-edge AI technology to solve real problems in meaningful ways.
Wedding planning should be exciting, not stressful. We bring back the joy in planning.
Brand Personality
Vows is the helpful, tech-savvy friend who makes everything easier. We're warm and approachable yet sophisticated and reliable. Think of a wedding planner who happens to be a software engineer – knowledgeable, efficient, but never cold or impersonal.
Color Palette
Primary Colors
Secondary Colors
Accent Colors
Typography
Primary Typeface: Inter
Accent Typeface: Crimson Text
Typography Hierarchy
- Inter for all UI elements, body text, forms, buttons, and functional content
- Crimson Text reserved for the logo, special headings, and romantic accents
- Maintain consistent spacing and hierarchy across all platforms
- Ensure minimum 16px font size for mobile accessibility
Logo Guidelines
Logo Variations
Primary Logo
Deep Rose (#D4897A) on light backgrounds
Reverse Logo
Pearl White (#FEFEFE) on dark backgrounds
Monochrome Logo
Deep Charcoal (#333333) for single-color applications
Brand Colors
Primary logo on brand gradient backgrounds
Logo Usage Rules
- Use the primary logo on light, neutral backgrounds
- Maintain clear space equal to the height of one letter around the logo
- Scale proportionally to maintain readability
- Use high-resolution versions for print applications
- Don't stretch or distort the logo
- Don't use the logo smaller than 24px in digital applications
- Don't place the logo on busy or conflicting backgrounds
- Don't recreate the logo using different fonts
Voice & Tone
Brand Voice Characteristics
We speak like a helpful friend who genuinely cares about making your wedding planning easier.
We demonstrate expertise through clear, concise communication without overwhelming technical jargon.
We focus on possibilities and solutions, celebrating milestones and progress along the way.
We balance friendliness with reliability, ensuring couples feel confident in our capabilities.
Tone Examples
"Welcome to Vows! Let's create your perfect RSVP experience in just 60 seconds. Simply tell us about your wedding in your own words, and we'll handle the rest."
"Your guest list is growing – that's exciting! Unlock unlimited guests and pro features for just $29 to keep the celebration going."
"Oops! Something didn't go as planned. Let's try that again – we're here to help make this work perfectly for you."
Usage Guidelines
Digital Applications
All designs must prioritize mobile experience with touch-friendly interfaces, readable text sizes (minimum 16px), and fast loading times under 2 seconds.
Use primary rose tones for key actions and branding elements. Secondary sage colors for supporting information. Gold accents sparingly for premium features and celebrations.
Marketing Materials
Maintain consistent brand colors across all platforms. Use the gradient backgrounds for eye-catching posts. Include real couple testimonials and success stories.
Use clean, mobile-optimized templates with plenty of white space. Include clear calls-to-action in brand colors. Personalize with couple names when possible.
Partnership Materials
Professional materials should emphasize efficiency and reliability. Use more neutral tones from the palette with gold accents for premium positioning.